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Segments

The groups of customers you send campaigns to, picked by hand or by rules such as not seen for 60 days.

What this page is for

Segments lists the sets of customers your campaigns go to. A segment is either a list of people you choose, or a set of rules, such as Not seen for 60 days or more, that Tulindo works out afresh each time you look.

Segments come with the CRM add-on. Customer tags, in the header, opens the tags a rule can match.

How to…

How to add a segment

Press New segment. See New segment.

How to retire a segment

Choose Retire from its row menu. A segment a scheduled campaign is waiting to send to cannot be retired until that campaign has sent or been cancelled.

Worked examples

Retail shop

Duka Bora builds a segment of customers not seen for 90 days and sends them a welcome-back offer.